RACHAEL ROSENBLUM DESIGN
THE UNSEEN
WITH SUPPORT FROM TILE BAR
Every object has a visible form and an unseen story.
Spaces are shaped by what we can see and by what we can sense. Every room, every piece of furniture, and every decoration has a story. When pieces come together in a space, a new story begins. Inspired by the mystery and symbolism of tarot, our design of the entryway explores the hidden meanings that give objects—and the spaces we inhabit—their depth.
This idea is at the heart of RRD’s design process. We often begin with pieces our clients already own and love—an heirloom chair, an old painting in need of a new frame, some beloved fabric picked up while traveling. Our design connects the past to the present, giving interior spaces a sense of complexity and magic: the feeling that there’s more than meets the eye.
For the showhouse, we’re trying to evoke a sense of mystery and history. Fabrics, patterns, color, and materials are mixed intuitively—some bold and expressive, others quieter and more nuanced. Patterns overlap, textures shift, and unexpected combinations create movement throughout the space.
The Unseen is about creating a space that reveals itself over time. Our goal is to make the home’s lobby feel like the culmination of many lives and memories, with objects collected over time.
We upholstered the walls and ceiling in Schumacher’s Giove fabric, using the continuous pattern to blur the line between the two; the intertwining snakes bring movement, color, and a sense of play.
Our Overnite Sofa–a signature RRD design–features a sculptural back outlined in Samuel & Sons jumbo fringe. Lollipop Ottomans, another original RRD piece, are scattered throughout the room.
The custom tiled wainscoting, a collaboration with TileBar, expands the sense of space, while underfoot is one of TileBar’s newest mosaics.
The elevator is its own experience. Above its doors sits artist Ali MacDonald’s custom appliquéd evil eye, bordered in appliquéd Schumacher fabric. Timothy Cummings’ Harlequin wallpaper, with its striking eye motif, creates an unexpected moment when the doors open.
Mirrors, pattern, texture and unexpected shifts in scale create small moments of surprise and discover: there is always more to a room than what you notice at first glance.
Rachael Rosenblum is the founder and creative director of Rachael Rosenblum Design, a Brooklyn-based design studio creating richly layered interiors, handcrafted furniture, and bespoke objects rooted in craftsmanship, materiality, and storytelling.
Before founding her studio, Rosenblum spent more than two decades designing and developing textiles, collaborating with Italian weaving mills and manufacturers. She lived in Italy for three years, where she studied design in Milan and immersed herself in the country's rich tradition of craftsmanship and artisanal production. She continues to return to Italy for work, maintaining relationships with the mills and makers that helped shape her early career and her enduring appreciation for exceptional materials and thoughtful design.
With a career rooted in textiles, Rosenblum approaches every project through the lens of material—believing that fabric, wood, metal, and stone each bring their own character and emotional resonance, and that the thoughtful combination of these elements is what gives a space its depth, warmth, and sense of permanence.
Each project begins with the belief that a home should tell a deeply personal story. Working from her Brooklyn Navy Yard studio, Rosenblum collaborates with a network of local artisans, upholsterers, woodworkers, metal fabricators, and craftspeople to create interiors and furnishings that feel collected rather than decorated—balancing sculptural form with warmth, functionality, and enduring craftsmanship.
Her studio's growing furniture collection—including the Hart Chair, Lollipop Ottoman Collection, and Overnite Sofa—reflects the same philosophy: timeless, tactile pieces that are thoughtfully designed to adapt to the way people live today. Whether restoring an heirloom, designing a custom residence, or creating an original furniture collection, Rosenblum is driven by a passion for exceptional craftsmanship, expressive materials, and spaces that invite curiosity, connection, and discovery.
For the 2026 Brooklyn Showhouse, Rosenblum continues her exploration of interiors as emotional landscapes—spaces where furniture, art, texture, and symbolism invite curiosity and encourage a deeper connection to the unseen narratives that shape our lives.
